Meet The
Brand Passport.

We Build Brands

Our team has deep experience launching branded and private label products, and we offer a host of services designed for specialty food importers, distributors, and brands.

Our Brands


Bite into a Daelmans Stroopwafel, and you’ll see why this Dutch classic is now a worldwide favorite. Ever since we opened our family bakery in 1904, our commitment to quality has remained the key ingredient in every stroopwafel we bake. Each stroopwafel is crafted from freshly made dough, pressed in a waffle iron until golden brown, and filled with mouthwatering caramel.

2000+ reviews | 4.6 Stars

Jules Destrooper

With more than 100 years of baking experience, Jules Destrooper Belgian biscuits set the standard for quality, craftsmanship and unparalleled taste. These caramelized creations are crafted with simple ingredients that you can find in your cupboard, and feature thin, crisp, buttery textures that deliver an irresistible, meltaway experience in every bite!

400+ reviews | 4.6 Stars

Private Label

In addition to the Brands we represent, The Brand Passport also offers the most comprehensive premium private label biscuit range in the US. We can give you the competitive edge you need to provide quality products that your customers deserve. With a broad network and knowledge, we offer what you need to diversify your product offering or refresh your product line to keep up with ever-changing tastes.

Our Core Competencies

Sourcing & Logistics

  • Premium products not commonly available in the US
  • Global Logistics
  • Qualified manufacturing facilities

Product Development
& Marketing

  • Marketing and merchandising support
  • Broad array of product forms
  • Experts in product development, packaging engineering, and graphic design

Sales & Customer Service

  • Products available nationwide in leading US retail chains across various key channels
  • Sales team connects with brokers for both HQ and local sales
  • Professionally handles all customer contacts

Let’s work together

and learn how The Brand Passport, Inc., can help your brand’s growth.