Since Jules Destrooper opened his first bakery in 1886, his values have remained core to every recipe. Only the finest, natural ingredients like pure butter, time-tested baking techniques and the care of our Belgian bakers result in that perfect blend of flavors and crisp, caramelized, melt-away textures that elevate every moment.
Belgian Heritage
Over 100 years of baking experience, dedication to quality, care and craftsmanship.
Real Ingredients
Crafted with simple ingredients that you can find in your cupboard.
Our Other Brands
